A couple of years ago, Best Buy and TiVo announced a “broad partnership” that would eventually bring some integrated products. Last year, the two showed off a TiVo-connected HDTV, and now, it will be launching by the end of the month. The Insignia cTV packs a DVR-less version of TiVo, providing the TiVo Premiere menu system directly integrated into the TV. Insignia is Best Buy’s in-house brand, so hopefully the price won’t be too much for this connected TV. The cTV features built-in WiFi, but lacks the DVR and TiVo subscription. You will find apps like Netflix, Pandora, and CinemaNow, all wrapped up in the snazzy TiVo menus. The cTV will come in a 32 or 42″ size, ideal for a bedroom and living room, respectively. It will be interesting to see if this TV will allow for multiroom streaming that TiVo just announced for its Premiere service, but I can’t see either Best Buy or TiVo not including that since it would be a perfect fit for the Insignia cTV.

The Insignia cTV will be available on July 31st, but no price has been announced yet.



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